How to Ensure the Integrity of Original Software Reviews
End original software reviews users write their own original software reviews based on their own experience with the software. They include both the positive and the bad, and are an excellent source of information for other software buyers. But it is essential to understand where reviewers’ experiences come from and what the goal of the software they’re reviewing is. Reviewers who aren’t honest can have different reasons, ranging from genuine satisfaction and balanced experiences to untrue motives.
To ensure the credibility of reviews, all reviews are subject to the following checks:
Identity Check – Each review will be checked for identifiers such the name of the author, his job title and email address to ensure that it was written by a genuine person. If the reviewer’s identity is not verified the review will not be published. Conflict of Interest Verify if the reviewer is in any way connected with the vendor being reviewed or a direct competitor their reviews will not be published.
All reviews are subject to the same quality control and verification procedures, regardless of the rating or product being examined. This is to ensure that all reviews are handled with respect and without bias.
Vendors are urged to respond to any reviews even those with negative ratings, because this is a fantastic opportunity to show that they’re listening and are interested in their customers’ comments. However, vendors must not try to influence reviews by requiring a non-disparagement clause in customer contracts, since this is a violation of federal law.